Digital Marketing
What is digital marketing
It encompasses a wide range of activities aimed at reaching and engaging target audiences online.
Unlike traditional marketing, digital marketing leverages the internet and electronic devices to connect with consumers in real time, allowing for more personalized and measurable campaigns.
digital marketing Course Overview This course provides a comprehensive understanding of digital marketing strategies while emphasizing the importance of human rights in communication, branding, and campaigns.
Participants will learn how to create impactful campaigns that respect and promote human rights, ensuring ethical practices in all aspects of digital marketing.
Digital Marketing
Digital marketing (sometimes called online marketing) is an area of marketing that uses digital channels to connect with customers.
Unlike traditional media (think print, radio, and TV), digital marketing uses computers, mobile, social media, search engines, and other channels to reach consumers.
digital marketing: Learn about digital marketing and its major channels as well as the key metrics to measure success.
Afterward, if you’re ready to build skills in this lucrative field, consider the Google Digital Marketing & E Commerce Professional Certificate, where you’ll learn how to attract and engage customers through digital marketing channels.
What is digital marketing:
Digital marketing leverages different digital channels to deliver marketing campaigns and connect with customers. It can take on many forms, including blog content, videos, social media posts, display ads, paid media, or email newsletters.
These channels are considered owned media because companies own them outright, meaning it may cost less to acquire customers.
Digital Marketing
what is the digital marketing strategy that tracks users across the web?
Cookies and Tracking Pixels:. Websites place small files called cookies on users’ devices or use tracking pixels to monitor their behavior.
Data Collection: Information such as IP addresses, browsing history, and device information is collected.
User Profiling: The collected data is used to create detailed profiles of users, including their interests, preferences, and demographics.
Targeted Advertising: Advertisers use these profiles to serve personalized ads to users across different websites and platforms.
>
Human Rights Considerations: While behavioral tracking can be effective for marketing, it raises significant human rights concerns, particularly regarding privacy and data protection.
Right to Privacy: Users may not be aware that their online activities are being tracked, which can infringe on their right to privacy.
Consent: Many users do not explicitly consent to being tracked, or they may not fully understand the implications of giving consent.
Data Security: Collected data can be vulnerable to breaches, exposing sensitive information.
Transparency: Companies often lack transparency about how they collect, use, and share user data.
PK Digital Online Services: If PK Digital Online Services is a digital marketing agency or service provider, it should ensure that its tracking practices comply with relevant privacy laws and ethical standards. Here’s how they can align their strategy with human rights principles
Transparency: Clearly inform users about what data is being collected and how it will be used.
Consent: Implement mechanisms for obtaining explicit user consent, such as cookie banners and privacy settings. Data Minimization: Collect only the data necessary for the intended purpose and avoid excessive tracking. Security: Use robust security measures to protect user data from breaches and unauthorized access. User Control: Provide users with options to opt-out of tracking and to access, correct, or delete their data. By adopting these practices, PK Digital Online Services can build trust with users and ensure that their digital marketing strategies respect human rights.
Digital Marketing Salary
A. Freshers: At the entry level, the salary can range from ₹2.5 lakh to ₹4 lakh per annum.
B. Mid-level (2-5 years of experience): At this level, the salary can go up to ₹5 lakh to ₹8 lakh per annum.
C. Senior level (5+ years of experience): Experienced professionals can earn salaries ranging from ₹10 lakh to ₹20 lakh or more.
If you work abroad, the salary can be even higher, like in the US, an average of $50,000 to $100,000 per annum.
Keep in mind that these figures are approximate and the actual salary can depend on several factors.
Why is SEO marketing important?
An SEO friendly site has many benefits, including attracting more consumers in your target market without relying so heavily on paid ads. These four reasons make SERO marketing important for your business.
Using an SEO digital marketing strategy, you can rank well in search results and attract more organic (free) traffic to your site, meaning people find and click on your content without paid ads. Moreover, 95 percent of clicks on Google go to organic search results, according to Semrush In addition, you can become a trusted source of information in the marketplace.
Customer insights: Much of running a successful business is knowing what customers want. You can gain customer insights throughout the SEO marketing process.
Improve your SEO marketing skills: SEO marketing is a vital aspect of digital marketing that creates organic traffic to your website by optimizing its SERP, helping your site rank higher than competitors. If you’re ready to master SEO practices for the long term, consider taking online courses. These flexible learning.
opportunities can help you build SEO skills, produce authoritative content in your niche, rank higher in search results, and attract more potential customers to your site.
In such a highly crowded space, SEO strategists use SEO marketing principles to ensure that their web pages rank high in Google searches so potential customers actually find their products or services. Generally, SEO marketing targets organic search terms, meaning marketers create content that naturally aligns with and ranks for top search terms related to their product. Search engine marketing (SEM) strategies typically incorporate both organic and paid media, such as buying ads on Google.
Content marketing: Content marketing connects with target audiences through original content, such as blogs, articles, and newsletters. While content can be used to market specific products and services, more often it is used to raise brand awareness, build trust with new and returning customers, and establish authority in a particular field.
What Is Digital Marketing?
Digital Marketing: Internet has revolutionized marketing. Learn about lucrative career opportunities in this in demand marketing area
Digital marketing called online marketing is an area of marketing that uses digital channels to connect with customers. Unlike traditional media (think print, radio, and TV), digital marketing uses computers, mobile, social media, search engines, and other channels to reach consumers.
Learn about digital marketing and its major channels, as well as the key metrics to measure success. Afterward, if you’re ready to build skills in this lucrative field, consider the Google Digital Marketing & E Commerce Professional Certificate, where you’ll learn how to attract and engage customers through digital marketing channels.
What is digital marketing?
Digital marketing leverages different digital channels to deliver marketing campaigns and connect with customers. It can take on many forms, including blog content, videos, social media posts, display ads, paid media, or email newsletters. These channels are considered owned media because companies own them outright, meaning it may cost less to acquire customers.
Digital marketing includes strategies and best practices for interacting with customers at every stage of the buying journey. Watch this short video from Google’s Digital Marketing & E commerce Professional Certificate on how digital marketing creates Value
A. Search engine optimization (SEO) and search engine marketing (SEM)
Search engine optimization (SEO) is a technique that seeks to improve the ranking of online material on search engines such as Google or Bing. If you have ever searched for something on Google, you’ve likely noticed that even the simplest search can yield millions of results.
SEO Marketing: What It Is and How to Get Started
Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.
SEO stands for search engine optimization, and it’s a digital marketing process that entails optimizing your website and its content for greater visibility on search engines like Google.
Digital Marketing When someone conducts a search query, such as data analyst salary or what is content marketing, an SEO friendly site that contains relevant content will rank high on a search engine results page [SERP]. In short, optimizing your site for SEO makes it easier for your target audience to find your content, products, and services organically.
What is SEO marketing?
SEO refers to a range of processes you can use to increase a website’s search engine rankings, drive more traffic to the site, and improve its visibility. It accomplishes this with a combination of high quality content that’s relevant to internet users’ needs and an outstanding user experience.
It’s imperative in today’s digital age, which demands a robust online presence. An SEO marketing strategy makes it easier for search engines like Google and Bing to “crawl” your content and determine how it should rank on SERPS.
Types of SEO marketing
Types of SEO marketing typically fall into three categories on page SEO, off page SEO, and technical SEO. SEO aims to optimize elements in all three categories, ensuring they operate harmoniously so that your website and its content gain greater organic visibility.
On page SEO: On page SEO refers to a webpage’s content and how it’s crafted. Search engines look for content relevant to the keyword that satisfies searcher intent, is well structured and easy to navigate, and offers authoritative information within an industry.
Off page SEO: Off page SEO refers to the backlinks a site acquires. Backlinks occur when other sites link to pages on your site. The more authoritative and relevant, the better for SEO. Over time, backlinks can contribute to your site’s authority and exposure.
Technical SEO: Technical SEO refers to the backend aspects of your site, including title tags and meta descriptions that appear in a webpage’s source code, the site’s structure and navigation, how pages within a site link to one another, and the site’s loading time.
Digital Marketing Course
Digital Marketing Course
In today’s interconnected world, digital marketing is a powerful tool for promoting not only products and services but also social causes, including human rights.
Digital Marketing Course with a Focus on Human Rights combines the technical skills of digital marketing with the ethical principles of human rights advocacy.
This course is designed for individuals who want to leverage digital platforms to raise awareness, drive engagement, and advocate for human rights issues globally.
Course Overview
This course provides a comprehensive understanding of digital marketing strategies while emphasizing the importance of human rights in communication, branding, and campaigns.
Participants will learn how to create impactful campaigns that respect and promote human rights, ensuring ethical practices in all aspects of digital marketing.
Key Modules
1. Introduction to Digital Marketing
A. Overview of digital marketing channels (SEO, social media, email marketing,
content marketing, PPC, etc.)
B. The role of digital marketing in modern advocacy and social change.
2. Understanding Human Rights
A. Definition and principles of human rights (as outlined by the UN Universal Declaration of Human Rights).
B. Key human rights issues globally (freedom of speech, gender equality, racial justice, climate justice).
C. Ethical considerations in marketing and communication.
3. Digital Marketing for Social
A. How to use digital platforms to advocate for human rights.
B. Case studies of successful human rights campaigns.
C. Storytelling techniques to connect emotionally with audiences.
4. Ethical Digital Marketing Practices
A. Avoiding misinformation and ensuring transparency.
B. Respecting privacy and data protection.
C. Avoiding exploitation or manipulation in marketing campaigns.
5. Content Creation for Human Rights Advocacy
A. Writing compelling content that aligns with human rights values.
B. Using visuals, videos, and info graphics to convey messages effectively.
C. Leveraging user generated content for greater impact.
6. Social Media Marketing for Human Rights
A. Building a community around a cause.
B. Hashtag activism and viral campaigns.
C. Managing online conversations and addressing backlash.
7. Search Engine Optimization (SEO) for Advocacy
A. Optimizing content to reach a wider audience.
B. Using keywords related to human rights issues.
C. Building backlinks from reputable sources.
8. Email Marketing and Fundraising
A. Crafting persuasive emails to support human rights causes.
B. Strategies for online fundraising and donor engagement.
C. Measuring the success of email campaigns.
9. Data Analytics and Campaign Evaluation
A. Tracking the performance of digital campaigns.
B. Using tools like Google Analytics, social media insights, and CRM systems.
C. Adjusting strategies based on data driven insights.
10. Legal and Ethical Considerations
A. Understanding the legal framework for digital advocacy.
B. Avoiding defamation, hate speech and other legal pitfalls.
C. Balancing freedom of expression with responsibility.
Why This Course is Important
A. Empowerment: Equips individuals with the skills to advocate for human rights effectively.
B. Ethical Marketing: Promotes responsible and ethical use of digital marketing tools.
C. Global Impact: Enables participants to contribute to global human rights movements.
D. Career Opportunities: Opens doors to roles in NGOs, nonprofits and socially responsible businesses.
Who Should Enroll
A. Human rights activists looking to expand their digital presence.
B. Marketing professionals interested in ethical and cause driven campaigns.
C. Students and educators in fields like marketing, communications, or social sciences.
D. Anyone passionate about using digital tools to make a positive impact.
Learning Outcomes
By the end of this course, participants will
A. Understand the fundamentals of digital marketing and human rights.
B. Be able to design and execute digital campaigns that promote human rights.
C. Use analytics to measure the impact of their campaigns.
D. Apply ethical principles to all aspects of digital marketing.
Digital Marketing Conclusion: Digital Marketing Course with a Focus on Human Rights is more than just a training program it’s a movement to empower individuals to use digital tools for good.
By combining technical skills with a deep understanding of human rights, this course prepares participants to create meaningful change in the world. Whether you’re an activist, marketer, or simply someone who cares about human rights, this course will equip you with the knowledge and tools to make a difference.
